You might be an expert at what you do, but when it comes to running your own ecommerce store there’s likely going to be some aspects of building your business that you’re not great at. Graphic design is one of those things for many business owners. Luckily, with a service like CreativeMarket you can manage all of the design demands for your business easily and professionally without having any formal graphic design training.
If you’re interested in creating beautiful ads, images, logos and more for your business then let’s jump into what Creative Market offers to help you do that.
What Creative Market Does
Creative Market is an online marketplace that provides design content in a variety of different categories including photos, graphics, templates, themes, fonts and more that are created by independent makers. With Creative Market you can purchase pre-made design assets that you can apply directly to your website, or you can purchase design assets such as fonts or icons that you can then add to other designs and customize further.
Creative Market essentially gives you the pieces and parts you need to create your own design assets for your business whether it be an image for a blog post, an outline for a business card or a template for a logo. They also provide pre-made design assets that are ready to use without further customization such as logos, fonts and graphics.
They focus on making graphic design assets and tools simple to use and accessible for individuals with no graphic design experience or training while still providing high quality, useful and beautiful products. They inspire, encourage and teach their audience through blog posts and discussions to help non-professionals learn new skills, refine their abilities and make the most out of the products they offer. When building your brand, creating great looking brand assets can be difficult, but with Creative Market you can use their content to help you build functional and beautiful designs without having any prior knowledge or fancy software.
They’re truly a one-stop-shop for high-quality, professionally created design assets that can be used to improve your website’s appearance or your brand’s visual assets.
Who Creative Market is For
Creative Market is for anyone who wants beautiful design assets for their website without having to hire professional designers. When it comes to running your own ecommerce business there are a variety of situations where you’ll be required to provide design content whether it be for ad campaigns, email newsletters, blog post images, product mockups, logos, business cards, etc. In these situations you’ll have two options: create it yourself or hire an expert to do it for you. If you’re like most entrepreneurs, you’ll be starting off with a bootstrapped budget and making your design assets yourself.
If this is the case for you, then you’re in luck. Creating design assets yourself is a completely viable option, whether you’re working on a bootstrapped budget or not, as it’s a low cost and convenient way to manage all the design demands your business will be faced with. Not only that but having the ability to customize your own design content, make adjustments to existing content or having the ability to tweak the look and feel of your design assets is an extremely advantageous skill to have, as it will make it easy for you to adapt and change your website as you see fit without having to rely on an out-of-house designer.
If you’re on a budget, interested in creating your own design assets, not interested in outsourcing design work to a professional or just want the flexibility of managing your business’ design content yourself, then Creative Market is for you.
Creative Market’s Features & Services
Creative Market offers a variety of different design assets that can be used for different purposes depending on what you’re looking to add to your online business. Make use of one or two of their design assets, take advantage of their full product offering, use a few assets in conjunction with one another or simply read through their blog posts to learn more about design; no matter what there’s something for everyone and every skill level. They offer:
If you’re looking for beautiful, effective and professional quality images to use for your website whether it be as lifestyle images, blog post images, or even if you need images to use in your email newsletters or advertising campaigns, Creative Market offers a wide variety of photos in categories such as animals, architecture, beauty & fashion, business, health, food & drink, nature, sports and more.
Creative Market offers a massive selection of graphics that include icons, illustrations, patterns, textures and product mockups that can be used to easily create mockups for your t-shirt business or clothing line. You can use any of the graphics on their own or in conjunction with other design assets to create professional content for your website, social media or email newsletters.
Use Creative Market’s templates to design business cards, PowerPoint presentations, infographics, webpages, logos and more to create visually captivating content no matter what you use it for. If you’re interested in really honing in on your brand’s visual assets so they speak a clear and united message to your audience across all your platforms, use the branding bundles offered in this category to help you build a beautiful and cohesive brand.
Whether you’re looking for help to build a beautiful and functional website, landing page or blog, make use of Creative Market’s themes to help you create your vision. With thousands of options to choose from these themes can help you create an online space that showcases your brand’s best features whether it be your images, your copy, your products or your blog posts.
There’s no excuse to use generic, mismatched or non compelling fonts for your brand’s online persona with the massive selection of fonts that Creative Market provides. Whether you’re looking for something minimal and simple, fun and playful, bold and bright or soft and subdued, there are over 15,000 fonts to choose from to help you create the right tone for your brand.
Adobe Compatible Assets
Use special effects to touch up photos, add visual interest or enhance your design assets by using presets, actions, brushes, layer styles and retouching kits to take your design assets to the next level. Creative Market’s Add-Ons are compatible with Adobe Creative Cloud programs.
Creative Market offers free, discounted or bundled assets every week, which they announce through their email newsletter or their Free Goods page, so if you’re interested in scoring beautiful, effective and professional design assets for free then it’s worth your while to keep an eye out for what’s new each week.
Blog & Discussions
Not only does Creative Market provide valuable design assets, but they also work to foster their community by facilitating discussions and providing valuable blog posts with inspirational design related articles and ideas. Whether you need a how-to tutorial to help you complete a certain project, some inspiration for your website or brand, helpful design tips and tricks or roundups of their best design assets, then their blog is a good place to start.
Pros & Cons
Creative Market’s main advantage is that they offer a huge selection of design content that’s ready to be used as is or easy to customize. With such a large selection of products there’s something to fit every website’s aesthetic, and with a positive community of independent creators there’s new content constantly available on the site.
The main drawbacks to Creative Market revolve around pricing and licensing. While they offer free, discounted and bundled goods regularly, all other products come at a price, although most products are less expensive than a professional graphic designer would charge. In terms of licenses if you’re using any Creative Market assets for your business ensure that you purchase the correct license in order to use assets for that purpose.
- Huge variety of graphic design assets
- Professional, high quality design assets
- Created by independent makers
- Curated selection of free assets every week
- Competitive and fair pricing
- Interact with the community via the discussions page
- Up-to-date blog tutorials, roundups of the best assets & inspiration
- New products added regularly
- Besides the curated selection of free assets weekly, all other assets must be purchased
- When purchasing products the purchaser agrees to the licensing terms of the asset, which dictates how and when the product can be used and distributed.
- Some products such as logo templates, actions, brushes, etc. require the use of editing software such as Adobe Photoshop, Lightroom and Illustrator to be used or customized.
Pricing & Licenses
Aside from the weekly selection of free design assets, all of the content on Creative Market is only accessible once paid for which includes all images, themes, fonts, graphics, etc. While this may be a drawback for entrepreneurs on a tight budget, the prices are still likely to be way less than a designer would charge to create the same product.
If price is a major consideration for you, take advantage of the weekly offers, check out their discounts page and purchase assets in bundles. Often times it’s possible to buy a few packages of assets as one bundle which can provide you with lots of design content at one reasonable price. It’s also useful to remember that you have the ability to use and customize the assets you purchase, so when you buy and download them you can use them over and over as you please. With some clever tweaks and adjustments you can ensure you get your money’s worth.
When purchasing assets from Creative Market it’s important to take note of the license requirements for each asset before you purchase it. Licenses dictate how and when the design assets can be used such as whether or not they can be printed on products you’re going to sell or whether they can be used for personal or commercial use. If you’re intending to use any of the design assets on Creative Market for products you plan to sell, ensure that you purchase the correct license that allows you to use the asset for your intended purpose. For all licensing information check out Creative Market’s License FAQ page.
CreativeMarket is a fantastic resource for entrepreneurs on a budget who want fantastic graphic design content for their website, ad campaigns, email newsletters, blog posts and website without the professional price tag. With their huge selection of images, graphics, templates, fonts and more there’s plenty of choice so you can find the exact style you’re looking for, no matter what project you’re working on. Take advantage of their community discussions and blog posts for additional help and tutorials and ensure that you adhere to the license requirements of the assets you purchase. You may not be an expert at graphic design, but with the help of Creative Market you can make it look like you are.