The Cost Per Lead Calculator

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue ...

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Simple Sales Tax Returns for Businesses

Note: This is a sponsored post in collaboration with TaxJar. When it comes to owning and operating your own business it’s common knowledge that there’s always a lot to do and not enough time in the day to get it done. As an ecommerce entrepreneur either working solely on your ...

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Machine vs. Marketer — Who Reigns Supreme?

Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re never bored. But it’s a tough gig, too. As competition stiffens and we spread our time and resources across more and more platforms, it’s harder to get ...

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Call to Action Conference 2017

It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and Vimeo in attendance. On stage, our roster of marketing experts (Rand Fishkin, Mitch Joel, Mari Smith and Scott Stratten to name-drop a few) shared marketing ...

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10 of 50 Ways to Get Backlinks to Your Store

Note: This post includes the first 10 in a series of 50 ways to build backlinks. We’ll be publishing this series periodically with 10 new ways to build backlinks every time so stay tuned for future updates. Backlinks are an essential part of a well put together SEO strategy and ...

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20 Free SEO Ebooks To Improve Your Website

The field of Search Engine Optimization (SEO) is changing at a very fast pace. The era of yearly algorithm updates has pretty much ended. These days, Google algorithms hit on monthly or even weekly basis and without even a warning causing dramatic changes in ranking and altering the SEO practices. ...

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